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Online PR |
Through strategic development of expert articles and online press releases, our online PR service puts your name out there, ensuring that more journalists, reporters, and industry insiders know who your company is and what you do. When you purchase Medium Blue´s online PR service, we´ll work with your team of experts to develop a multi-tiered online public relations program that includes optimized online press releases and expert article distribution to promote your company on news engines and industry portals, as well as your own website. The online PR program can also be used in combination with our other services - search engine optimization and online conversion - as the Pinnacle Program to maximize the benefit of your online public relations strategy.
While online press releases are geared toward making journalists aware of your company, your first priority is probably to drive more customers to your website. The first key component to the success of your online PR program is to continually develop expert articles relating to your industry. We´ll work with your team to develop these articles and even provide copywriting resources at no extra charge should you need them. Then, we´ll use our industry contacts to get those articles put on industry websites and popular online portals. These articles will drive highly-targeted traffic to your website - prospects who have learned about your company on a third-party, non-biased site and already trust in your expertise.
Viral Campaigns & Promotions
Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.[3] Viral marketing is based on this natural human behavior.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
- Strategy and planning are the foundation for success
- Every campaign should guide users to tangible goals
- Goals should be based on clearly defined organizational objectives
- The campaign must add value and entertainment to the user
- The campaign must be easy to share
- There must be a way to measure success
Web Analytics & Optimization
Good creative and good products combined with the right traffic usually produce good results. By understanding your Web analytics and optimizing your website organizations go from good results to brand building websites.
Our Web Analytics and Optimization services Include:
- Web traffic and conversion analysis
- User persona analysis
- Wire frame audit
- Site architecture strategy
- Detailed reporting and consultation
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