|
Interactive Marketing |
Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996). Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the Internet.
Conversion Starts with Strategy
Before anything is designed or built, code is written, or traffic is purchased, a brilliant, integrated interactive marketing strategy must be created. Strategy is the foundation of what we do – even if we’re doing a simple design or SEM project. Strategy matters.
Taking this approach has helped us win awards, increase traffic and conversion, and ultimately help our client's companies grow. This success has helped us cultivate our own beliefs about the right way to approach interactive marketing.
These beliefs define the work we do
- Strategy and planning are the foundation for success
- Every website should guide users to tangible goals
- Goals should be based on clearly defined organizational objectives
- Messaging should be clear, concise and beautifully executed
- Customers should experience your marketing
- Organizations should control their own content
- Search Engine Marketing is vital to a successful website
- Good creative + good products + targeted traffic = conversion
- Conversion is not an accident
Online Media Buying and Planning
Online media buying and planning requires vision, experience, and relationships to drive a successful online media acquisition campaign. The ability to target specific audience demographics, with call to action friendly creative, including tracking and reporting all come together to not only drive demand, but elevate brands.
Our Media Buying and Planning services include:
- Extensive media and industry research
- Online media buying campaign strategy and execution
- Geo-targeting
- Landing page consultation
- Detailed reporting and analysis
- Strategic media buying consulting
Interactive Ads that Connect and Engage
Campaign success hinges on compelling and engaging creative. NeboWeb´s award winning interactive ads drive more than click thru rates, they emotionally to the intended audience. They elevate brands.
Our interactive ad creative services include:
- Creation of ad concepts and storyboards
- Call to action centric creative
- Engaging ad copy
- Optimized ad development (Flash and GIF formats)
- Landing page consultation and/or creation
|
|
|
