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Email Marketing |
Email marketing is, as the name suggests, the use of email in marketing communications. Email is among the most flexible and cost effective tools at a marketer´s disposal. However, before diving in and sending emails to your customers and prospects, there are several things that should be taken into account.
Well-planned and targeted email marketing campaigns are likely to deliver far higher response rates, relative to cost, than telemarketing or direct mail, both of which require a large investment in resources and don´t offer the same detailed level of measurability.
Email marketing can be used to welcome customers, gather more information, cross and up sell, stop recipients defecting to competitors or ask customers to refer friends or colleagues to your website.
However, the most common antravel_websited effective uses of email are to drive traffic to your website, encourage recipients to purchase products or services and convert leads into customers. Email can be used to market to businesses or consumers and its flexibility means that there are no hard and fast rules of when to use it as a marketing medium.
Just some examples of the forms it can take are:
- Mass-marketing broadcasts
- Transactional emails
- Customer satisfaction surveys
- One-to-one sales emails
What sort of email?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it´s used to refer to:
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
You can think of these three main forms of email marketing as the electronic equivalent of:
Direct mail
Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect a list of customer or prospect email addresses.
You can also rent lists of email addresses from service companies. They´ll let you send your message to their own address lists. These services can usually let you target your message according to, for example, the interests or geographical location of the owners of the email address.
Sending people a print newsletter
Instead of promotional email designed only to encourage the recipient to take action (buy something, sign-up for something, etc.), you might send out retention emails.
These usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers.
Placing advertisements in subscription magazines and newspapers
Instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers. Indeed, there are many email newsletters that are created for just this purpose - to sell advertising space to others.
Ecommerce Consulting
Electronic commerce that is conducted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
Whether you already sell products online or are about to start doing so, Shoogloo Online Marketing can help you assess your needs and plan the necessary steps to transform your web site into an e-Success story. Dozens of clients have come to trust our ecommerce solutions and achieved unprecedented growth and returns. Shoogloo Online Marketing understands that your web site needs to be seen and your voice needs to be heard on the Internet.
We offer
Site Design and Development: Your Web site is your corporate face on the fastest information highway. Ecommerce website development expertise team has helped our customers develop a unique and memorable identity.
Content Management: You need to send the right message to your customers, suppliers, employees! Our content management experts will work one-on-one with you to devise the message that will exert the right impact.
Backend Integration: Your web site and storefront are just the tip of the iceberg. The real potential of the Internet, however, lies in the backend integration of various applications that can streamline your business processes. Cut time to market and operating costs now with our ecommerce solutions development expertise.
Programming: Whether you just need a number of features to be custom programmed in your existing application or an entirely new custom application, you can trust our experienced programmers to develop a state-of-the-art application targeted to your unique needs. We work around your budget and time schedule to achieve 100% customer satisfaction. Highest Quality! Fast! Cost-effective!
We provide total support for planning and buying Internet Advertising including media planning, traffic management, placement confirmation, reports, etc. |
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